Saturday, 1 November 2014

The Four Main Types of Blog Posts and How to Use Them

There are several kinds of blog posts Content Marketers can use to attract and retain their audiences, each of which come with distinct advantages and disadvantages. Using each type to its fullest potential is a sure-shot way to build an audience of consistent, engaged readers, and this week we examine five of the crispest ones for our very own blog post!

1. The Newsjacking Post

Newsjacking is a great strategy to mix one's own opinions into an existing news story. A prospective blogger can start by framing some current events relevant to his industry, then delve into the company’s position on the matter, including how the business might change in response to it. News posts, whether original or opinionated newsjacking posts, are beneficial because they provide raw, current information to your reader, ensuring that the perception of the blogger and the company especially is one at the top of the information curve.

2. The Instructional Post

Instructional posts are some of the most common for a content marketing campaign as they are relatively easy to write. Instructional posts, as the name suggests, provide instructions to a user on a given task or actionable item. They can be a step-by-step “how to” article, or simply general information articles that provide background for an abstract subject, like marketing. These can be written by both B2B and B2C companies, and can be taken advantage of for several universal fields.

3. The Media Post

Media-specific blog posts are popular already, and are becoming even more popular due to the increase in demand for visual content. Infographics, high quality images, and short videos are just a few examples of focal pieces of media that can be used for a media blog post.

Moreover, visual media has a higher propensity to be shared, giving a brand more visibility and in many cases, more inbound links - which in turn improves SEO.

4. The Entertaining Post

Usually, an Entertaining Post possess elements from other post varieties (such as containing media or presenting items in a list format), but their main stated goal is to provide amusement. The amount of entertaining content one should publish depends on the seriousness of the brand in question. If the brand is one of a playful, interactive nature, one can publish as much entertaining content as they desire. If it is a conservative, more professional brand, such content is best limited.

Do you have a Corporate Blog that needs managing with the tips above and more? Contact the Brand Update team via and they'll get in touch with you to explore various Social Marketing options for your blog and brand as a whole.

Wednesday, 24 September 2014

How to Plug your Corporate Blog on Social Media

How To Leverage Social Media On Your Blog

The growth of Social Media services such as Facebook, Twitter, StumbleUpon and Reddit; has fundamentally changed the way we share content on the Internet. Before Social Media exploded a few years ago, it was more common for people to share content by email, or by sharing websites and pages they like on their blogroll.

Even if you do not use social media services frequently yourself, it is vital that you take advantage of Social Media and use it to drive traffic to your brand or company's corporate blog. We list out a few tips for you to consider in the pursuit to drive your blog's past and future articles to sustained success.

Promote your Company's Social Media Profiles

Social Media Follow Buttons

If you do not clearly indicate the presence of your company's Social Media profiles to your readers, nobody will know that they exist. It is therefore important to promote them on your website, the common means of which is by prominently displaying Social Media follow buttons on your blog header, or sidebar. This makes it clear to visitors that they can stay in touch with the company and your blog through those informal services. 

Share your Latest Blog Posts with your Followers

Social Media is the perfect medium to let people know that you have just published a new blog post. Many bloggers to this manually to give themselves the flexibility to customize their message, that is pushed out to each service, but a more efficient way of sharing posts is to update your Social Media accounts automatically by dispensing the title of the blog post along with the link to the particular article just published. 

Add Social Media Sharing Buttons to Your Content Area

Regular Social Media Sharing Buttons
Visitors to your blog who enjoy reading one of your blog posts may choose to share it with their own followers and friends. They can do this at will by copying your article URL and sharing it through their favourite Social Media service, but you can ensure that your content is shared more frequently if you make the process of sharing easier by integrating sharing buttons into or just outside of the content area.

Allow Visitors to Leave Comments Using Their Social Media Profiles

People who use Social Media services tend to stay logged-in to those networks whenever they browse the web. You can therefore save visitors the hassle of having to enter their details in your comment form by allowing them to publish a comment using their chosen Social Media service. All they have to do is authorize your commenting application the first time around after which they are good to go.

Do you have a Corporate Blog that needs managing with the tips above and more? Contact the Brand Update team via and they'll get in touch with you to explore various Social Marketing options for your blog and brand as a whole.

Sunday, 24 August 2014

How to deliver Customer Service through Social Media

Social Media has arguably been the biggest thing that has hit the customer service industry since the mid-1960s, which was when modern day Call Centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed, and it is well worth it for yourself and your company to excel in this art.

One of the great benefits of providing customer support on social media is being able to connect with consumers in real time. Handling customer issues on a public stage can benefit both you and the customer you’re working with, and it doesn't hurt to go above and beyond a generic “Please call us so we can resolve the issue.” 

Keep an eye out for mentions of your company. Remember, the audience is larger than the sole customer himself, and anybody could be tweeting or posting about a positive or negative experience of your brand at anytime. Reciprocate well, and build a connection with the audience to tap into their undying loyalty to your brand over time.

Likewise, don't hesitate to go the extra mile. Regularly monitoring all of your company's social media accounts helps you find specific opportunities you can use to elevate your business over the competition, and help you maintain an ongoing relationship with your customers. While the end result of a particular interaction may not be perfect, your listening skills certainly should be.

Lastly, do make a note and constantly hunt for keywords relevant to your industry, brand or products, so your team can proactively identify and serve dissatisfied customers before they take their business elsewhere.You can use such insights to create new support resources for customers, such as helpdesk articles and blog posts.

This blog is powered by Brand Update. Also give them a shoutout on their Facebook page, or dial them through +91 080 41266279.

Saturday, 28 June 2014

5 Tips to Maximize your brand's potential on Pinterest

Facebook and Twitter may have a large userbase and get the bulk of the press, but brands who really want to diversify would do well to look at some of the other niche networks as well, with Pinterest being the safest bet from amongst them.

Did you know that the average Pinterest user is a follower of nine brands on the network, and spends over 15 minutes on the platform at any given time? People use Pinterest as a shopping site – no wonder that it now drives more sales than Facebook, which is seen more of a tool to connect with friends and family, followed by other priorities later. 70% of users say they went to Pinterest to find inspiration for what to buy!

Here are several different ways you can use Pinterest to increase your sales and grow your customer base:

1. Understand the Pinterest Culture

Pinterest has a very different mode of working and browsing when compared to its counterparts from the Social Media genre, and this in turn makes it ideally suited for brands who are selling products on the site. Many businesses who get on the network thinking it to be a similar service to Facebook and Instagram, thereby putting their foot in the wrong step in the process.

From your brand's perspective, take some time to explore the site and see how others are using it. Which ones end up as the most popular pins? What kind of users are considered influential over a period of time? Learn from them before jumping in!

2. Pinning over Re-Pinning

As an active manager of your brand, your strategy should include fixed benchmarks on how many pins you are willing to share during any given week. 'Re-pinning' fellow users' pins is also encouraged, as is commenting on pins you encounter sitewide, and is a neat way to clock up on more followers.

However, simply re-pinning other peoples' content will not increase your sales - in fact, it will probably increase someone else's! Therefore, it is very prudent to be strategic with your re-pins, and consistently share a steady but not overwhelming stream of your own products to keep your audience interested and interactive.

3. Tell your Story using Pins

It's always a great idea to tell people about your company using visuals that communicate part of your story. How did you start out? What challenges did you encounter?

It is an equally great step to share testimonials from established customers. What did you learn from them, and how did you solve their problems? Keep in mind that potential customers like to connect with brands on social networks, not see faceless, nameless logos that have no personality or back story.

4. Invest in Great Visuals

While you could have a great strategy and great content on your website or online store, but if the pins are not optimized for Pinterest, they will not get re-pinned and liked. As is the case with other similar networks such as Instagram therefore, shareable, pinnable images are clear, colorful, elicit emotions and get a reaction.

5. Enable Rich Pins

'Rich' Pins is the term in vogue all over Pinterest that represent pins that have a price, consequently increasing sales. Firstly, they put people in a shopping state of mind subconsciously, in addition to the benefit of increasing purchases by broadcasting prices on pins outright.

Do you need help with marketing your company or brand on Pinterest? Give a shoutout to the friendly folks at Brand Update and they will be at your service!

Friday, 23 May 2014

2014: India's First Social Media Elections

If trends tell a story, Facebook and Twitter users may be the new votebank Indian politicos have to worry about. And that is a fair enough assertion too, as we have just witnessed an election with several firsts to its credit. Not only is it the first time that several millions of youth are voting, it is also the first occasion where the campaign spends on all forms on online digital media of political parties were second only to the USA.

Social Media was an important cog in the elections just gone by; allowing politicians from parties big or small to reach out to the minds of the people directly, conveniently bypassing any semblance of bias or arrogance from conventional media such as television. The 2009 Lok Sabha did not see as much mobile and Social Media penetration. So much so, that the FICCI Frames annual report did not have a 'new media' section until 2011.

According to the said report, the total number of Internet users in India is 214 million, out of which 130 million also access the medium through their mobile phones. It took a decade for the country to grow this base from 10 to 50 million, but only three to double it to a 100 million, says the report. The age group of 18 through 24 years are the most vocal in the metros, but the maximum growth is being witnessed from tier two and three towns, a scary prospect from top honchos across all political spheres, urging them to not mess up on the online front in the slightest lest they shell a couple of million votes across the country.

Naturally, TV networks too don't want to be left behind, and are pulling out all stops to get viewers hooked onto the second screen. CNN-IBN has a tie up with Microsoft and Google; ABP News and Aaj Tak are using their intense Social Media following; Times Now and CNBC-TV18 have tie ups with Twitter; while NDTV depends on its own proprietary material such as its app which has over six million downloads as of the start of May 2014.

In essence, the fact that news travels and gets consumed faster through Social Media means that it is effectively used for content dissemination and to provide breaking news. 'Viral' and 'trends' are the new operative words of our era, and long may it continue - as India's mobile and Internet penetration sharpens and connections become better and cheaper, political parties, voters and news channels alike will have to stay attuned to a digital landscape that serves their interests, but also constantly changes over time.

Wednesday, 26 March 2014

How to Engage your Fans on Facebook

The Brand Update team is always looking to provide pointers to help you implement the latest ways to engage more of your Facebook fans, by fine tuning some tried and tested engagement tactics that are in deserving need of it.

After all, your visibility in the news feed depends on engagement like never before!

1. Develop Evergreen Content

If your content tends to be dictated by trends, you'll find that once the trend has passed, so has interest in your content. Evergreen content on the other hand, stays relevant for at least a good 6 -12 months.

Create a number of such articles that are valid through the year, and you'll always have something that generates engagement on Facebook.

2. Craft Posts to Drive Click-Throughs

On its own, a link posted to your page won't generate many clicks. Move your fans from your Facebook page to your app or content with a combination of incentives and calls to action in your updates, and watch the interaction in the form of likes, comments and shares rise.

3. Balance Various Types of Content

If every piece of content you deliver on Facebook has the same look and feel, your fans will begin to pass them over for content that looks different and more interesting.

To make your Facebook page more engaging, share your content in a variety of forms. Experiment with photos, videos, links and questions, and choose your top-performing post types to include a variety of each in your updates in future.

4. Gain Insights from Facebook Data

Facebook’s Page Insights provide businesses with key information that takes the guesswork out of which types of content your fans like seeing most on your page.

Simply put, use the data from Insights to tell you which types of posts achieve greater engagement for you on Facebook and adjust your content to include more of them.

Do you have a Facebook page that needs managing with the tips above and more? Contact the Brand Update team via and they'll get in touch with you to explore various Social Marketing options for your brand and page as a whole.

Sunday, 16 March 2014

Top Tips to Optimize your Twitter Stream

Well, it is perfectly appropriate to open a Twitter account with the intent to just listen. You never have to send a single tweet.; Twitter even say so themselves. Conventionally however, depending on your goals and objectives -  be it personal or that of your brand, you may decide that you want to become an active tweeter over time. If that is indeed the case, you'll want to make sure you engage the various netizens of Twitterati in the best fashion ever, to ensure that you're viewed as more of a valuable contributor rather than merely a wall of noise. This post offers 5 tips to accomplish just that:

1. Strive for Quality over Quantity

As the greatest unspoken secret of Social Networks Internet-wide, curating content based on quality helps followers deal with information overload and increases your value to them. High quality tweeting essentially includes responding to and engaging with followers, and not simply talking 'at' them. There are certain exceptions of course; in certain situations, like live tweeting during an event or responding to a crisis, people’s tolerance and appetites for greater quantity increase - so don't hesitate to indulge them in such niche instances when you possess the power of real time exclusivity to tide you over.

2. Craft your Tweets Well

This one sounds like a no-brainer, but never exceed the 140 character limit while typing out your tweets. In reverse of course, this means that you don't need to truncate your tweets below this figure to say, 120 characters in length - a mistake that many jounralists and celebrities, among others, are increasingly guilty of. 140 is the absolute limit - make use of it. The only exception being when you spot a potential for dominant re-tweeting, in which case you can snip it down to 130 characters or below to allow room for the textual paraphernalia that accompanies such posts.

3. Introduce #Hashtags Wisely

Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are or how they work. So when in doubt, leave it out! Only use a hashtag when a regular key word is unavailable or ineffective, and there is generally little need to hashtag a fellow Twitter handle, or even a webname or url. Also keep in mind that special characters like a comma, full stop or apostrophe break the flow of a hashtag.

4. Time your Tweets Well

The 'best times to tweet' vary, but for professional engagements, weekdays during work hours usually work out the best. It would help nevertheless, to know the time zone(s) of the majority of your followers and scheduling your tweets accordingly. Tools like Buffer, Hootsuite or SocialBro can help you determine the metric at the click of a button, and allow you to 'attack' the said market at those opportune moments by scheduling tweets accordingly.

5. Don't Overdo It

Be it endless selling and self-promotion, indiscriminant live tweeting, or excessive re-tweeting, it is never ideal to overexpose yourself or your brand in such a ubiquitous fashion. Linking other Social Networks such as Facebook - and with it all their posts also falls under this category. Though tolerance levels on Twitter are generally higher than one would expect, the above are still swampy ground that you're best avoiding altogether, even if push came to shove.

Would you like your brand's Twitter stream to be managed? Shoot out your specifics to the good folks at and they'll get started ramping up Social Media for your brand in all of Twittero-sphere at the pace you would like it!