The growth of Social Media services such as Facebook, Twitter, StumbleUpon and Reddit; has fundamentally changed the way we share content on the Internet. Before Social Media exploded a few years ago, it was more common for people to share content by email, or by sharing websites and pages they like on their blogroll.
Even if you do not use social media services frequently yourself, it is vital that you take advantage of Social Media and use it to drive traffic to your brand or company's corporate blog. We list out a few tips for you to consider in the pursuit to drive your blog's past and future articles to sustained success.
Promote your Company's Social Media Profiles
If you do not clearly indicate the presence of your company's Social Media profiles to your readers, nobody will know that they exist. It is therefore important to promote them on your website, the common means of which is by prominently displaying Social Media follow buttons on your blog header, or sidebar. This makes it clear to visitors that they can stay in touch with the company and your blog through those informal services.
Share your Latest Blog Posts with your Followers
Social Media is the perfect medium to let people know that you have just published a new blog post. Many bloggers to this manually to give themselves the flexibility to customize their message, that is pushed out to each service, but a more efficient way of sharing posts is to update your Social Media accounts automatically by dispensing the title of the blog post along with the link to the particular article just published.
Add Social Media Sharing Buttons to Your Content Area
Visitors to your blog who enjoy reading one of your blog posts may choose to share it with their own followers and friends. They can do this at will by copying your article URL and sharing it through their favourite Social Media service, but you can ensure that your content is shared more frequently if you make the process of sharing easier by integrating sharing buttons into or just outside of the content area.
Allow Visitors to Leave Comments Using Their Social Media Profiles
People who use Social Media services tend to stay logged-in to those networks whenever they browse the web. You can therefore save visitors the hassle of having to enter their details in your comment form by allowing them to publish a comment using their chosen Social Media service. All they have to do is authorize your commenting application the first time around after which they are good to go.
Do you have a Corporate Blog that needs managing with the tips above and more? Contact the Brand Update team via brandupdate.in and they'll get in touch with you to explore various Social Marketing options for your blog and brand as a whole.
