India and China are frequently clubbed together as the two enormous Asian economic powerhouses of the increasingly forthcoming future, and while there are obvious critical differences between the two, it's interesting to note how similar their markets behave in terms of the digital and social marketing sphere.
India's first tier cities share the opulence of any of the world's finest metros, though the same frills of PC and Desktop Internet access are virtually non-existent in the rural belts. However, rural Indians are increasingly leapfrogging PC technology entirely and opting to access the Internet via mobile phones, a much more convenient and affordable, if less powerful, option.
But India shares a distinct advantage over the Asia-Pacific region in terms of literate population. Over 64.32% of the total current population, or 784 million are literate and connected. The untapped literate adult population though, is a stupendous 678 million. That includes folks who don't necessarily use the Internet on a daily basis, leave alone social networking sites or portals to make purchases online.
Facebook in India:
Penetration of Total Current Population: 57.17%
Total number of users: 50 million
Ranked #3 as per the number of users.
LinkedIn in India:
Penetration of Total Current Population: 1.14%
Total number of users: 15 million
Ranked #2 as per the number of users.
Google+ in India:
Bangalore is the city with the highest number of Google+ users in the world
Total number of users: 13 million
Ranked #2 as per the number of users.
Twitter in India:
Total number of users: Over 13 million
Ranked #8 as per the number of users.
Small companies are hence correct in assuming a goldmine on the horizon with such figures. Social Media is a tool they are actively starting to harness to tap into these several millions from amongst the populace, both to up their visibility and increase the simultaneous response rate, aside from increases in viral percentages of new and existing pages.
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