Why Outsource Your Facebook Management?

Facebook has been the new directory of many businesses online. Almost all businesses are maintaining their own Facebook visibility in the hopes of maximizing social exposure. In this article, we will talk about as many as five good reasons why it’s good to outsource Facebook Management to a third party services provider, like Brand Update!

1. Expertise

When we are experts in a certain task, chances are the work we produce will be of a high quality. The same can be said in outsourcing particular work to an external third party services provider with a dedicated speciality in that field. Established outsourcing firms are good at what they do and really focus on their services. After all, they make a living providing such services, so if you pay them, they will be obliged to do the job well!


Look for Facebook page managers, let them do the job at a reasonable negotiated price, and let them do their thing as for sure they are more knowledgeable than you and are surely better equipped at doing the task more effectively. Creating, managing and maintaining a Facebook page for a business is not that simple to do effectively, so allow the experts into the job.

2. Efficiency

In business, time is of essence! Having other experts do other tasks for you will result in a faster paced and higher quality of work. You will then again have enough time to do all the other things associated with your business on a day to day basis. Having more time means having more opportunities for all sorts of things. It will give you space and more peace of mind too.

3. Save Money

Chances are that third party service providers abound as they offer great services at reasonable and lower prices. Hiring an in-house team to do the task may prove to be more expensive and may require a lot more effort such as training and doing researches for all sorts of data for your page. Outsourcing the services on the other hand, may save you time, effort and money, but ensure first a great negotiation before deciding on either of the two options.

4. It’s a Business in Itself

Social Media isn’t just for socializing socially. It’s the new word-of-mouth, a huge aspect of public relations, an integral part of marketing communications and networking. It is results-driven, and is an important investment in the future of your business. Using social media for marketing is a whole lot different than using it for personal purposes. It would be in your detriment to underestimate it and take it under your personal wing, in addition to all of your other chores within the business in question.

5. It's not their Job

There might be the temptation to add Social Media marketing to a current employee’s duties. However, this may not be the best use of his/her time or your money. First, your current employees already have jobs to do. Social Media marketing, being time-consuming, will take them away from their other duties. If they’re not already well-versed on Social Media, add time for the learning curve. You also need to consider whether or not they understand the strategic aspect of your marketing. You might also consider letting your public relations firm, website designer, or other outsourced service agency take on your social media marketing. Again, this is not their specialty, so consider it as a last resort to hiring a dedicated Social Media Manager - one who handles content and budgeting for all the popular networks out there!