Wednesday 26 March 2014

How to Engage your Fans on Facebook


The Brand Update team is always looking to provide pointers to help you implement the latest ways to engage more of your Facebook fans, by fine tuning some tried and tested engagement tactics that are in deserving need of it.

After all, your visibility in the news feed depends on engagement like never before!

1. Develop Evergreen Content

If your content tends to be dictated by trends, you'll find that once the trend has passed, so has interest in your content. Evergreen content on the other hand, stays relevant for at least a good 6 -12 months.

Create a number of such articles that are valid through the year, and you'll always have something that generates engagement on Facebook.

2. Craft Posts to Drive Click-Throughs


On its own, a link posted to your page won't generate many clicks. Move your fans from your Facebook page to your app or content with a combination of incentives and calls to action in your updates, and watch the interaction in the form of likes, comments and shares rise.

3. Balance Various Types of Content

If every piece of content you deliver on Facebook has the same look and feel, your fans will begin to pass them over for content that looks different and more interesting.


To make your Facebook page more engaging, share your content in a variety of forms. Experiment with photos, videos, links and questions, and choose your top-performing post types to include a variety of each in your updates in future.

4. Gain Insights from Facebook Data

Facebook’s Page Insights provide businesses with key information that takes the guesswork out of which types of content your fans like seeing most on your page.


Simply put, use the data from Insights to tell you which types of posts achieve greater engagement for you on Facebook and adjust your content to include more of them.

Do you have a Facebook page that needs managing with the tips above and more? Contact the Brand Update team via brandupdate.in and they'll get in touch with you to explore various Social Marketing options for your brand and page as a whole.

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